$1 Billion Sales
Our mission (which we would love for you to be part of) is to generate $1 billion in additional sales by businesses from using Making PPC Easy.
$1 Billion Sales
Our mission (which we would love for you to be part of) is to generate $1 billion in additional sales by businesses from using Making PPC Easy.
In 2017, I set up a small marketing agency providing SEO and Google Ads (Adwords, if you are old school) management for agencies and local businesses.
That tiny little home-office business grew into a 16 person agency servicing hundreds of clients over the years from all over the world.
Inside this agency, you could see the factors that affected one client account and it would often affect other clients in the same niche, hundreds of miles away across the country.
You would see similarities in dozens of accounts.
None of the PPC software tools could help - and we tried them all. Most of them couldn't even figure out what we were trying to achieve, let alone help.
Over the New Year holiday at the start of 2020, while messing about in downtime between family gatherings I found a little database tool that allowed me to hack together a proof of concept.
I tested it on an account - and it worked! I could analyze Google Ads accounts in aggregate and the insights blew my mind.
For example, I discovered that in 226 dental accounts that collectively spent $1.5 million in 2019 had received a total of 315,000 clicks on 103,000 search terms. But here's the kicker... only 9,000 of those search terms ever generated an inquiry.
And I knew WHICH 9,000
I had the breakthrough I needed.
After a couple more months of hacking, my prototype was good enough to share with my team and test on a real account.
Again - it worked. We applied some test data to a chiropractic account and conversions increased 24% in the first 3 weeks.
With new confidence, I hired a development team to get to work. After 3 months, we'd only proven that to do this at scale was really difficult and the maths were way above me (I'm definitely not an accountant - and this was way too difficult).
Stressed Out
Knowing that we had something, I had to push forward. So I teamed up with a buddy of mines who recruited a mathematician to our cause that understood marketing.
Obviously, this should be easy - they grow on trees right?
But, much to my surprise - our recruiter found someone.
We found a Mathematician that also had worked with Google Ads for 10 years.
Now, with all the pieces in place, we could finally get to work.
Several months later and hundreds of account tests later and we have a solution that is proven to deliver results to business owners like you.
On average, by using our creation - you'll see a 31% increase in your inquiries without a single $ in additional ad spend.
And we're getting better by the day.
My primary motivation is to generate a profitable $1 billion in sales for the businesses that we support.
To do this, I've had to leave the agencies I worked for before and work on building our own vision and business.
It's exciting. I'm excited.
And I hope you are too!
To $1 billion and beyond!
Franky Surroca
Making PPC Easy
Making Online Easy
NEW SALES
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